Our Story
Discover our heritage, passion for flavour, and the quality ingredients that set us apart in kitchens across the UK.
A Legacy of Flavour Since 1889
Where It All Began
1889
Founded by William Schwartz. His son, William E. Schwartz, became the first in Canada to sell pure, high‑quality spices, setting a new standard for flavour.
1924
William H.C. Schwartz became President, leading rapid growth under the slogan “Say Schwartz and be Sure.”
1950s
The iconic Big “S” trademark was introduced, a symbol still recognised on shelves today.
1959
Schwartz entered the British market, expanding its reputation for quality beyond Canada.
Growing Beyond Our Beginnings
1967
A joint venture between WH Schwartz & Sons and Jenks Brothers Foods formed Schwartz Spices UK Ltd.
1980
Schwartz became wholly owned by R. Paterson & Sons Ltd.
1984–Present
The Schwartz brand was acquired by McCormick & Company, a global leader in flavour and one of the world’s largest producers of herbs, spices and seasonings.
2012
Schwartz branding was refreshed across Europe.
Cook’s Measures & Conversion Guide
A quick-reference guide to cook’s measures and conversion tables, covering both Imperial and Metric units. Includes an easy oven temperature chart in Celsius (°C), Fahrenheit (°F), and Gas Mark—perfect for accurate, stress-free cooking.
Flavour for Modern Cooking
The way we cook is always evolving. From everyday meals to quick air fryer favourites, Schwartz blends are crafted to deliver bold, reliable flavour whatever’s on your menu.
How Air Fryers Are Driving Flavor and Industry Growth
The category’s steady growth in recent years has been boosted by advances in air fryer technology, dramatically expanding the range of meals consumers can prepare. From proteins and vegetables to frozen foods and even pizza, the air fryer has become an essential kitchen appliance, earning a central spot in homes across the country.
Keep Exploring Flavour
From trusted favourites to fresh inspiration, discover more ways Schwartz helps you cook with confidence every day.
Products
Explore our full range of herbs, spices, blends and recipe mixes to find the perfect flavour for every meal.
Recipes
Browse delicious, easy‑to‑follow recipes created to bring out the best in your favourite Schwartz seasonings.